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Following the Japanese footsteps...
Following the Japanese footsteps: Ikigai, Wabi-Sabi, Shizen, Teinei, Mottainai, Omotenashi, Kaizen, Gaman, Shikata ga nai, Wa and Kansha
Tarun Midde
Apr 17, 20213 min read


The Emppreneur Concept
Security of an EMPloyee and Independence of an EntrePRENEUR.
Emppreneurs are Self-content, Fulfilled and Independent
Tarun Midde
Feb 11, 20212 min read


Tribals"R"US
All of us together, interlocked, teaching, learning, growing with each other, all at the same level with just one purpose and everyone wellb
Tarun Midde
Nov 5, 20202 min read


Employee to Emppreneur
Emppreneur is a mixture of two words Employee and Entrepreneur. It denotes an employee who is being facilitated by the company to become an
Tarun Midde
Jun 6, 202011 min read


Consumerism
Beware of products that grab your share of wallet, instead, invest in the right formulation at the right price.
Tarun Midde
Jun 5, 20202 min read


The Underserved Sector
I wonder why there are no products or services catering to this particular sector. Isn’t it a big opportunity, no B2B products nor B2B servi
Tarun Midde
Mar 31, 20202 min read


The Underserved People
‘Serving these Underserved People and India’s future’ as a concept will give them hope and a sense of purpose and direction, would definitel
Tarun Midde
Feb 18, 20201 min read


Equal Share
Relationships are more important than wealth, I rather share my profits equally amongst all, and have an awesome time than spending all in a
Tarun Midde
May 31, 20181 min read


Flash Mob: The newest trend in Marketing
A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a
Tarun Midde
Jun 19, 20122 min read


Marketing is Making Mankind Lazy!!!
Gone are the days where we used to go to our neighbor's place to watch TV, gone are the days when we used to wait for phone calls at a PCO-S
Tarun Midde
Jul 19, 20112 min read


From Katrina Kaif to Sonakshi Sinha… will it work for Dyna Beauty Soap?
Katrina Kaif was a top model when she started endorsing Dyna in the year 2007. By 2009 she was the most sought out actor in Bollywood. There
Tarun Midde
Feb 10, 20112 min read


The Urban ‘Rural’ and the Rural ‘Urban’
Rural is merely a mindset, those who possess it are rural, and those who don’t are urban…
Tarun Midde
Aug 27, 20101 min read


A short story on Marketing: Selling tomatoes
Getting, keeping and growing customers through creating, delivering and communicating superior customer value.
Tarun Midde
Aug 25, 20101 min read


Anchor White Toothpaste: Ad Fit toh Sales fit???
Anchor White toothpaste’s new marketing strategy Anchor White toothpaste was launched in the year 1997. It stormed the near-monopolistic mar
Tarun Midde
Aug 2, 20102 min read
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